Fashion
APRIL77 AW11 COLLECTION ‘TAKE IT AS IT COMES’

Three words, four syllables...
Black skinny jeans. Probably the most prominent piece in your wardrobe. Sensible, stylish and will go with pretty much everything. Where better to get such an important item than from the incredibly cool brand April77.
Worn by celebs such as Russel Brand, when it comes to jeans, April77 know their stuff. Offering a range of unisex, men's and women's jeans, take your pick of skinny, slim, straight or tapered in a generous selection of colours. If simple is how you do things then be sure to browse this seasons selection of simple polos and button down shirts to!
Click HERE here to find out more...



SUPERDRY LAUNCH DEBUT HEADPHONE RANGE

A SUPERDRY first will be happening across stores 1st December (might I add, just in time for Christmas) with the launch of a new headphones line. Featured in a classic design that stays true to the brands roots, the collection will be available in five colours; white, black, blue, orange and camo.
Keep your eyes peeled at the beginning of December for the Superdry debut.



Revival Tour announced
Filed in Fashion at 10.33am on 07 October 11American denim designers Lee have announced their support of The Revival Tour, which is making its first steps across Europe this season.
The tour, which is the brainchild of Chuck Ragan, a former member of U.S. punk band Hot Water Music, brings together such artists as Brian Fallon (The Gaslight Anthems), Dan Adriano (Alkaline) and Dave Hause (The Loved Ones), accompanied by Jon Gaunt on fiddle and Joe Ginsberg on upright bass.
They will join forces to perform acoustically in venues throughout Europe, starting in Bristol on 27th September and ending in Portsmouth on 17th October, with a one-off acoustic set at the Lee Store in Carnaby Street on Saturday 15th October at 2pm.
"The most important part of The Revival Tour is the camaraderie and the way people are drawn to each other whether they’re playing a mandolin, singing, playing fiddle or there to see the show,” says Ragan.
“We live and breathe this music and I think it’s just a natural instinct for people who believe and live music to want to share that with other like-minded musicians".
Find out more on the tour's official Facebook page HEREOriginal Penguin’s new Denim Range
Filed in Fashion at 15.04pm on 30 September 11
For AW11, Original Penguin begins a new chapter in its 56 year history with the launch of the first ever denim line, showcased with a video look-book featuring trumpeter Jay Phelps. The street casting focused on finding men to personify the four introductory styles: Jack as the Rockabilly, Tom as the Rogue, Davey as the Heritage guy and Colin as the Pioneer.

The straight fit Rockabilly style - Sitting below the waist, with a long rise, straight and full through seat and thigh. This jean offers a relaxed leg, a straight fit

The skinny fit Rogue style - Sitting at the hip, narrow through the seat and thigh with a very low rise cut – this is the skinniest fit.

The slim fit Heritage style - Sitting just below the waist, this fit is slender through the seat and thigh with a low rise. Slim leg for a slim fit.

The carrot fit Pioneer style - Sitting low at the hips, with a dropped crotch, regular thigh tapering to a narrow leg opening.
For more details, go to: http://www.originalpenguin.eu/Puma - Lates Collaborations for AW11

PUMA x SHINZO: BOLT NEAR FUTURE SUED
PUMA’s latest venture aligns them with Parisian sport specialists SHINZO with a sport concept store located at the heart of French street culture; Paris. Together, Puma and Shinzo, have created ‘Bolt Near Future Sued’ which draws upon the fastest man in the world, and Puma enthusiast, Usain Bolt. Taking pride in his roots, the collection is designed in 4 distinct Jamaican colour schemes that features a Lion logo, inspired by the man himself. The collection pays homage to quality, something the brands uphold very highly as well as an ethos for smart, innovative design.
But the sneaker’s greatest feature is how environmentally conscious they are. Featured in sustainable suede leathers and with a recycled rubber sole, you can get these beauties in a classic sneaker style or retro high tops.


PUMA: THE GORTEX PACK
Not just for the fashion conscious, PUMA have also collaborated with Gortex; the ultimate in technology induced textiles brand. With summer drawing to a close, practical and functional pieces will soon be creeping into our wardrobes and making a statement. Certain to keep you warm and dry this coming season, the collection features three iconic silhouettes to have received the Goretex treatment that are the 2nd Round Hi, Suede Mid Classic and the Tatau Mid L.
Enjoy!






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