Analog: The Wheel Wash Collection
Inspired by extreme sports, Analog is an innovative lifestyle brand that pushes the boundaries of creativity in order to deliver stylish apparel and outerwear with a cool twist. This season sees no exception as they boast the launch of their latest collection which introduces a brand new and exciting technique called "wheel washing"; replacing the traditional way of washing garments with stones to create a worn effect, Analog have instead treated all of their latest line with a wash alongside used skateboard wheels! The wheels have accumulated miles and miles of street dirt and grease and the result on the garments is of a soft brushed feel with a very relaxed look, prefect for when you're out on your skateboard or for general day to day wear.
"The difference between the stones and wheels can be felt in the denim - the stones break down the denim, while the wheels act as a softener and add a smooth, cool hand feel to your jeans."
The collection features a range of jeans, trousers, premium tees and outerwear so it's possible to create an entire wheel wash look if desired! Product prices range from £35 to £110 and are available from www.analogclothing.com.