Bench: Art Of The Street

ART OF THE STREET




The ‘ART OF THE STREET’ campaign launched in the UK at Pure London on the 2nd Aug. A new aesthetic, increasingly sophisticated and knowingly playful but still honest and true to its roots, is evident in both the clothes and the brand’s diverse activities around them as it pursues its vision with impressive consistency and energy.



Underlying it all was a central theme of taking the familiar and seeing it from a new perspective, something achieved without fanfare but with great success and all of Bench’s activities over the coming months will see its resonance.

It's being backed up with a 3D ad campaign, an Artrocker first. Get your 3D glasses on!



Most centrally of course are the exciting new collections which got their first public UK viewings at last weekend’s Pure London show. Bench’s deep relationship with music is referenced with a ‘Bench presents’ performance from hotly-tipped new band Black Cherry, which took place on Monday, August 2nd on the Young Fashion Stage.



Bench still have a few more surprises up their sleeves so stayed tuned for some "fizzing creativity" as their reinvention takes shape.

www.bench.co.uk
www.bench-live.com