CITIZENS OF FARAH

Launched back in the early 1920's, the Farah brand has associated itself with numerous subcultures, and 92 years later in 2012 people are still blending Farah clothing into their own unique style.

Citizens of Farah is a project created by the Farah team which called out to Farah fans worldwide to take part in a Spring/Summer 2012 campaign shoot, bringing together an assorted blend of styles from around the globe. 11 finalists were then chosen to be the face of the campaign, representing the brand's diversity.

What's really exciting is that you can get involved with the Citizens of Farah project yourself and even have the opportunity to appear in their next campaign! Simply visit their space in Boxpark pop up mall in East London. Have your photo taken in your finest Farah attire, then find and tag yourself in their facebook collage, how exciting!

http://www.farah.co.uk