DENIM DEMON JEANS – DENIM WITH HEART

With a little help from some Swedish soul, DENIM DEMON JEANS will be making the transition from British summertime to alpine winter, a little easier. Using their native roots; Sami (one of the largest indigenous cultures in Europe) as a muse for the brand, their collection features ideas and influences a little closer to home than the norm.

“We believe that in order to do something genuine and sincere, it has to come from your heart; and since our own hearts originate from the Sami culture, this is where are our inspiration comes from and can be found throughout the Denim Demon range. When wearing our jeans, we hope you will feel as proud as we are and that you will appreciate the quality and the personality that comes with a pair of Denim Demon jeans.”

Whether it’s a button embossed with reindeer antlers, the three colors of South Sámi region or the durability of quality fabrics, every garment is designed to be pieced together to fit the Sami story.

Click here for your slice of Swedish Spirit.

http://www.denimdemon.se/