EASTPAK teams up with HiddenCity to launch £5,000 EASTPAK Insider Trail Competition

Iconic bag brand, EASTPAK, has teamed up with new urban adventure company, HiddenCity, to create a FREE and unique city experience, culminating in the chance to win £5,000!

The new EASTPAK Insider Trail, which starts on 1st September 2012, features a mysterious individual called “The Insider”, who will hide £5,000 in an EASTPAK bag somewhere in a secret London location on 28th of August. During September, EASTPAK is giving entrants the chance to take part, and find and win that elusive bag of cash...

HiddenCity is a company based in London inspired by the idea of making the urban landscape a game. Choose a trail on the HiddenCity website and enter your team details to be sent your start location and a clue by text message. The clue directs you to a hidden location within walking distance, and asks you a question about your surroundings. If you text the correct answer back you’ll receive the next clue. The rest is a mystery, which you are about to uncover…

The EASTPAK Insider Trail will feature three separate trail challenges in London locations for people to take part in teams of up to four people. These trails can be conducted in your own time on a day of your choosing in the first three weeks of September. If the cash is not found during the first three challenges, a grand final will be held with all successful teams from the previous three challenges competing head-to-head to find the EASTPAK bag and win £5,000 cash prize.

Interested participants can register for free from 1st August 2012 via the EASTPAK website at insidertrail.eastpak.com