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ELLESSE OPEN POP UP SHOP

Their "temporary boutique concept store" is opening in East London...

Filed in Fashion at 10.51am on 22 June 11 | By Roz

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ELLESSE HERTIAGE invite you to their temporary boutique concept store and coffee rooms. Their first ever stand alone store in the UK, open for a limited time only on the now revered Redchurch St, in the hub of the creative community of Londons East end.

The space will be an experiential hub showcasing the brands rich sporting heritage whilst allowing people the opportunity to buy into exclusive ellesse collections, both old, new and EXCLUSIVE to the pop up.

It will also accommodate London’s most revered concessions from Tokyo Bikes, Wah Nails, Copson Street, Zone 7 Style, Jewel Heritage, NASH and many more, with notorious events and parties thrown alongside, making sure that the mood is always fresh and in tune with its surrounding culture. Ever in a state of positive flux with a plethora of cultural surprises.

Across the six weeks various aspects of the brands powerful sporting history will be carried through the store, giving the general public a glimpse of the ellesse famed heritage, including tennis, ski, running and skateboarding.

The store opens this summer on the 23rd June and runs until August 3rd - open everyday with a number of exclusive events interspersed along the way, giving Londoners and its visitors a brief encounter and opportunity to be reacquainted with the world’s finest and most glamorous sports heritage brand.

THE LAUNCH PARTY WILL BE ON 30TH JUNE, you don't want to miss this.

www.ellesse.com

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