HEMINGWAY DESIGN FOR HUSH PUPPIES

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Filed in Fashion at 11.17am on 14 May 12 | By Roz

HUSH PUPPIES have announced the launch of their first premium footwear collection for AW12 featuring the new Hemingway Design.

With a brand new campaign, shot by none other than Dean Chalkley known for his work with Paul Weller and Dizzee Rascal, the range, 'British Club Culture' features men's brogues, desert boots and brothel creepersin a series of neutral colours and leathers.

Concentrating on the Hush Puppies aesthetic and quality, designer Jack Hemingway led the way in the collaboration bringing a fresh approach to an old classic. He stated that “We haven’t just reproduced the iconic styles from the brand, instead we’ve taken the best bits of Hush Puppies and brought them up to date. The collection is an homage to the great moments in British fashion, but placed in a modern context for today’s fashion conscious consumer.”

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