Icon Brand’s Voluntary Exile

Founded in Bryon Bay, Australia, back in 1977, Icon Brand focuses on vintage inspired men's accessories, selling a wide variety of jewellery, hats, scarves and wallets, all influenced by surf culture in the 1970's. With a harsh rock and roll edge, the autumn winter collection, Voluntary Exile, features oxidised necklaces, mixed material bracelets, music themed trick wallets and an exciting new line of caps and beanies. The idea behind this collection is that it "goes back to the roots" of the label. Icon Brand have also released an AW12 campaign video which features Sydney based indie group BONES BONES BONES and seeks to provoke thoughts of getting away from it all and renewing oneself.