LEVI’S JEANS 2011 UPDATE
Introducing Levi’s Water
Levi’s WaterLess
Being pioneers in the denim industry, LEVI’S have developed a range of eco jeans that use significantly less water in the finishing process, yet still optimising the signature Levi’s style.
In total, 17% of all Levi’s jeans will be produced in this way, meaning approximately 20 million litres of water will be saved providing a harmonising fusion between fashion and sustainability.
As part of this new initiative, 10% of the proceeds from Levi’s Water
So not only can you look good in Levi’s, you can feel good too as your denims will be helping towards communities that need our help.
Levi’s Selvedge
Staying true to brand heritage, LEVI’S have revived the highly sought after red-line selvedge denim, more commonly associated with vintage denims, known as the Red Tab collection.
Originating from the term ʻself-edgedʼ, selvedge occurs when the entire denim loom is used to create a pair of jeans. The denim is then sewn together and the white finished edges are visible on the inside of the cuff, thus giving the jeans a recognisable detail that simultaneously conveys that the jeans are stronger and more durable. In the late 1920s, they introduced red coloured stitching in the white seam; an iconic feature that has been imitated by many brands.
Selvedge denim is the highest quality premium denim that Levi’s have continued to feature through-out. Levi’s Red Tab offers a vintage look where quality and craftsmanship are uncompromised, again proving that Levi’s are the leaders in their field.
Levi’s DNA
As part of the Red Tab range, LEVI’S have released a new AW11 collection, DNA, that has an updated edge from their brand roots that typically features workwear comprising of experimental denim silhouettes.
The DNA Drop Crotch is a key piece of this collection, where its tapered leg exaggerates its structure, whilst the Slouch Fit epitomises the new loose fit with a tapered finish.
Shirts and tops feature workwear styling that focuses on quality for extra durability for everyday use.
The new collection takes into account new modern cultures for the more daring denim consumer but still maintains the brands unique heritage.
www.levis.com
Levi’s WaterLess
Being pioneers in the denim industry, LEVI’S have developed a range of eco jeans that use significantly less water in the finishing process, yet still optimising the signature Levi’s style.
In total, 17% of all Levi’s jeans will be produced in this way, meaning approximately 20 million litres of water will be saved providing a harmonising fusion between fashion and sustainability.
As part of this new initiative, 10% of the proceeds from Levi’s Water
So not only can you look good in Levi’s, you can feel good too as your denims will be helping towards communities that need our help.
Levi’s Selvedge
Staying true to brand heritage, LEVI’S have revived the highly sought after red-line selvedge denim, more commonly associated with vintage denims, known as the Red Tab collection.
Originating from the term ʻself-edgedʼ, selvedge occurs when the entire denim loom is used to create a pair of jeans. The denim is then sewn together and the white finished edges are visible on the inside of the cuff, thus giving the jeans a recognisable detail that simultaneously conveys that the jeans are stronger and more durable. In the late 1920s, they introduced red coloured stitching in the white seam; an iconic feature that has been imitated by many brands.
Selvedge denim is the highest quality premium denim that Levi’s have continued to feature through-out. Levi’s Red Tab offers a vintage look where quality and craftsmanship are uncompromised, again proving that Levi’s are the leaders in their field.
Levi’s DNA
As part of the Red Tab range, LEVI’S have released a new AW11 collection, DNA, that has an updated edge from their brand roots that typically features workwear comprising of experimental denim silhouettes.
The DNA Drop Crotch is a key piece of this collection, where its tapered leg exaggerates its structure, whilst the Slouch Fit epitomises the new loose fit with a tapered finish.
Shirts and tops feature workwear styling that focuses on quality for extra durability for everyday use.
The new collection takes into account new modern cultures for the more daring denim consumer but still maintains the brands unique heritage.
www.levis.com
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