Minimum by name, Minimum by nature

With it’s finger firmly on the urban pulse, MINIMUM’s A/W 11 collection is heavily influenced by the working class featuring hunting and work wear. With a minimum by name, minimum by nature collection, focus is emphasied on small details and quality for a clean, authentic take on work wear. It’s versatility enables the wearer to dress up or down from the very casual to smarter more formal occasions.

Explorers of the 1920s and lumberjacks in Canadian forests are a key influence for casual wear, where chunky, patterned knits with elbow patches and leather detailing, thick duffle coats and worn denim play a main role in the trend.



A smart approach can be achieved with plain, utilitarian knitwear paired with worn chinos and well constructed blazers. If vintage is more your style, try Minimum’s brown, corduroy shirt, pair it with big boots, heavy socks and chinos for your staple outfit for the next coming season.