PEPE JEANS A/W ROCK ‘N’ ROLL COLLECTION

New fly-on-the-wall campaign by PEPE JEANS offers a glimpse into the lives of a rock band, capturing the essence of the new mainline collection through a fictional storyboard of an imagined bohemian gang of young rock stars.

Shot against the aristocratic backdrop of Edwardian country house Sennowe Park in the heart of Norfolk, England, the campaign’s storyboard captures the wild-child essence of 1970s rock’n’roll folklore and repaints that world of beauty and youth, glamour and excess with a contemporary brush.

Visually, it's very intriguing; inspiring fashion for the season ahead, beautiful settings and backdrops and easy-on-the-eye models playing their instruments. Rather charmingly, it's worth a look.