OJ Da Juiceman Feat. Gucci Mane - Make Da Trap Say Ay

OJ Da Juiceman and Gucci Mane's trap anthem 'Make Da Trap Say Ay' is by far the biggest record spinning in America's Southern States at the moment. Featured artist Gucci Mane is fresh out of prison and despite attempted blackballs from many of the South's key players currently finds himself in the luxury position of being the single most in demand guest spot/ interview/ photo op in hip-hop this month. All without having an ounce of charisma. How did he pull that off?