Kano to perform at Southampton & Leeds HMVs for Boxfresh and HMV Fashion Week

As of 1st September 2010, Boxfresh will be stocked in 10 HMV stores: London's Oxford Street and Oxford Circus, Leeds, Manchester (Arndale Centre and The Trafford Centre), Gateshead, Southampton, Cardiff, Glasgow and Newcastle.

HMV is partnering with a small number of select fashion brands that share its passion and affinity for music – one of the brands being Boxfresh. The ranges will be merchandised in a dedicated instore department branded The Studio, which will also carry related and licensed entertainment products.

Boxfresh ambassador, Kano, celebrates the release of his much-anticipated new album, ‘Method To The Maadness’ with two free performances and signing sessions at HMV stores, the week of HMV’s fashion launch:

Kano HMV instore and signing sessions presented in association with Boxfresh
Thursday 2nd September : HMV Southampton (above Bar Street), at 5.00 pm
Friday 3rd September : HMV Leeds (Headrow Center), at 5.00 pm

Kano will remain in the stores to meet fans and sign copies of his new album which is officially released on Monday 30th August 2010.

‘Method To The Maadness', will be Kano's fourth studio album to date and features contributions from several notable names including; Wiley, Boys Noize, Hot Chip, Chase & Status and Damon Albarn amongst others. Having released the single ‘Get Wild’ to clubs and specialist radio at the end of June, the first proper single from the upcoming album will be ‘Upside’ featuring Michelle Breeze (from Why Why Peaches) was released on August 23rd.

As part of the in-store event, Kano will also be promoting Boxfresh.

International Marketing Executive for Boxfresh, Matt Winton: "HMV is a great tie-in for us as music is so intrinsic to the success and appeal of both brands. Boxfresh has been collaborating with Kano – a key artist for us, throughout 2010, and this has culminated in Kano's album releasing around the same time as the Boxfresh launch within HMV's newlook fashion department. What better way to celebrate this exciting new relationship than through an intimate instore performance by Kano?"