Lana the face of Jaguar
'Hollywood Grime' singer becomes the face of a car
The British car brand Jaguar has teamed up with American starlet Lana Del Rey to make her the face of their brand. The whole love-in of which is to launch in Paris, because Coventry probably isn't seen as being quite as glamorous.
Adrian Hallmark, the cars Global Brand Director, stated: "Jaguar's allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements".