Emmy The Great, Pink Floyd, Ozric Tentacles and The Single Transferable Purchase

Artrockers, 
A new way of buying music is on the horizon - it's called 'Alternative Buying' or 'Single Transferable Purchase'. Here's how it works: You choose the genre of music you're after, with a second choice just in case they don't have you first choice. You can't specify the artist or release, you just have to hope for the best. So, you tick 'Singer Songwriter' because you're after an Emmy The Great CD and tick 'Psychedelia' as your second choice cos your Piper at The Gates has finally worn through to the other side. Then you cross your fingers. After a few days a package arrives containing an Ozric Tentacles album. See how that works? Oh, you're right, it doesn't work at all does it? You wanted Emmy, or the Floyd , and you ended up with Tentacles. Who would be mad enough to think this was a good idea? Ultimately you have no say about what music you're buying, can't specify artist or title, just genre, and 
even then you'll probably get something awful from your second choice. It's nuts! Just imagine using a similar system to elect Parliament...that really would be bonkers.

ps Nice to see naughty music Bloggers getting a good kicking