Saket Jha Saurabh Joins Snapchat India as Director of Content & Partnerships

Snap Inc., the parent company of Snapchat, has made a strategic move by appointing Saket Jha Saurabh, a former executive from Meta Platforms Inc., as the Director of Content and Partnerships for its operations in India. This appointment signals Snap’s intent to fortify its presence and enrich its content offerings in one of the world’s most vibrant digital markets.

With an extensive background in digital media and technology, Saurabh brings valuable experience from his tenure at Meta Platforms, where he held significant roles shaping content strategies and partnerships. His transition to Snap underscores the company’s commitment to tapping into top talent to drive growth and engagement.

As the Director of Content and Partnerships for Snap India, Saurabh assumes a critical role in shaping the platform’s content landscape tailored specifically for the Indian audience. His responsibilities encompass orchestrating strategic collaborations with content creators, media houses, and other stakeholders to curate compelling and culturally resonant content experiences on Snapchat.

A key focus for Saurabh will be enhancing Snapchat’s content offerings across various formats, including original shows, curated Discover content, and user-generated content. By fostering close partnerships with content creators and publishers, he aims to elevate the Snapchat experience for Indian users and foster deeper engagement on the platform.

Furthermore, Saurabh will spearhead Snap’s efforts in monetizing its content offerings in India. This entails exploring innovative advertising solutions, sponsored content opportunities, and other revenue streams that align with the preferences and behaviors of Indian users, while also ensuring a seamless and engaging user experience.

Saurabh’s appointment comes at a time of significant growth for Snapchat in India, fueled by the country’s burgeoning digital ecosystem and the rising demand for short-form multimedia content. His deep understanding of the Indian market dynamics positions him well to capitalize on these trends and drive Snap’s expansion efforts forward.

In a statement regarding his new role, Saurabh expressed his enthusiasm for joining Snap and his commitment to delivering impactful content experiences for Snapchat users in India. He emphasized the importance of forging meaningful partnerships and leveraging technology to create innovative content solutions that resonate with Indian audiences.