Snap India names ex-Meta executive Saket Jha Saurabh as head of content, partnerships

Snap Inc., the parent company of popular multimedia messaging app Snapchat, has appointed Saket Jha Saurabh, a former executive from Meta Platforms Inc., as the new Head of Content and Partnerships for its operations in India. This strategic move underscores Snap’s commitment to further expanding its presence and enhancing its content offerings in one of the world’s largest and fastest-growing digital markets.

Saurabh brings with him a wealth of experience in the digital media and technology industry, having previously served in key roles at Meta Platforms, the parent company of social media giant Facebook. His tenure at Meta provided him with valuable insights into content strategies and partnerships, which will be instrumental in driving Snap’s growth and engagement in the Indian market.

As the Head of Content and Partnerships for Snap India, Saurabh will be tasked with overseeing the development and execution of content strategies tailored specifically for the Indian audience. This includes forging strategic partnerships with content creators, media companies, and other stakeholders to bring engaging and culturally relevant content to Snapchat users in India.

One of Saurabh’s primary objectives will be to bolster Snapchat’s content offerings across various formats, including original shows, curated Discover content, and user-generated content. By collaborating closely with content creators and publishers, he aims to enrich the Snapchat experience for Indian users and drive increased user engagement on the platform.

Moreover, Saurabh will play a pivotal role in driving Snap’s content monetization efforts in India. This involves exploring innovative advertising solutions, sponsored content opportunities, and other revenue-generating initiatives that align with the preferences and behaviors of Indian users.

Saurabh’s appointment comes at a time when Snapchat is witnessing significant growth in India, fueled by the country’s burgeoning digital ecosystem and the increasing popularity of short-form multimedia content. With his extensive experience and deep understanding of the Indian market, Saurabh is well-positioned to capitalize on these trends and drive Snap’s expansion efforts forward.

In a statement regarding his new role, Saurabh expressed his excitement about joining Snap and highlighted his commitment to delivering compelling content experiences for Snapchat users in India. He emphasized the importance of fostering meaningful partnerships and leveraging technology to create innovative content solutions that resonate with Indian

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